[cc image courtesy of elkekarin] Activists create some of the most important content in social media, but that doesn’t mean that we get to bypass etiquette. Even if the world was going to end next week and people needed to know, it would be terribly counterproductive to get all spammy …
[cc photo courtesy of See-ming Lee] Stories are one of the best possible ways to grab people’s attention, make them internalize your message, and get them to spread the word about your brand. Facts and statistics don’t go viral–emotions and stories do. Think you can’t tell a story with just …
[cc photo courtesy of Seeds_Of_Peace] A super-effective way to use thank-you tweets and follow Fridays to take your Twitter engagement to the next level. This is a great way to expand your Twitter community!
Social media (and Twitter in particular!) is vital to raising awareness about environmental and social issues. This is the first of what I hope will be many very helpful tutorials that will show you advanced communication skills and marketing techniques you can use to promote your cause. Since it’s my …